Target Your Customers Directly Via Mailers

Direct mail (otherwise known as Direct Marketing or Direct Response Marketing) is a decades-old tried and true method for attracting new customers or making special offers available to existing ones. Depending on your budget and marketing goals, direct mail can be used as an independent campaign or — for maximum effectiveness — as a reinforcement tool in tandem with other marketing strategies.

The trick to great ROI is to focus your mailers like a laser beam, sending them only to those customers that are most likely to be interested in what you have to offer; and Panache Advertising has the know-how, skills and right connections to make it happen!

Why Choose Direct Mail?

• There are tons of options available: an ad sent as part of a coupon book in specific targeted cities, individual mailers sent only to your target demographic, and more
• It fosters name recognition and keeps you at the forefront of your customer’s mind
• It offers a better cost per response ratio than many other forms of advertising
• You have the room and the time to “tell your story”
• It is easy to track response

What Panache Advertising Can Do For You

Research: With over 10 years in the advertising biz, know what we’re doing and we will take into account your marketing goals and budget to determine whether direct mail is a cost-effective option for your particular business. We take the time to thoroughly research the best delivery methods for your ad in order to maximize your ROI. Your time is too valuable to spend hours each month dealing with all the different direct mail reps: we’ll handle the job for you! If you already have an existing direct marketing campaign, we can evaluate its effectiveness for you and cut it out of your strategy if necessary:

WE HAVE SAVED OUR CLIENTS THOUSANDS OF DOLLARS! Why? Because we have no agenda other than to do what’s right by our clients: we work for YOU!

Negotiate: Panache Advertising maintains a network of high quality contacts in the direct mail arena, and we have the leverage to get not only the best graphic design and mailing strategy for your campaign, but also a great price. We work for YOU, and we will work hard to get you the right product along with the best deal.

Communicate: Imagine! No more tedious meetings with tons of different direct mailing reps — as your marketing “people,” we will meet with them and then communicate the different options to you clearly and objectively. We will also keep you apprised of the progress of your campaign every step of the way. We’ll take care of everything so that you can do what you do best: run your business!

Panache Advertising: Research… Negotiate… Communicate